I use a lot of case studies in my teaching. The cases normally relate to the culture and context of the business situation and thus provide the student with a better understanding of the issues at hand.
I have an engineering degree and a MBA and a Diploma in Marketing from CIM-UK. I have taught business subjects for more than 35 years, specializing in marketing, strategic management and international business. My students were from undergraduate to graduate levels and the courses were from more than ten renown universities.
For MBA students, the rate is RM60 per hr
Resume of Paul Lim
Former senior lecturer at Disted College, Penang, Pioneer lecturer in part-time MBA courses from as early as 1986. Taught a vast range of business subjects including marketing, economics, human resource management, production management, strategic management, international business, project management and management studies. Was a PhD candidate in business management studies at the Open University of Malaysia.
Prefer the case method of instruction whereby students are given actual business situations (case studies) to analyse, determine the relevant issues and come up with the appropriate solutions. This provides the students with a better understanding of the theoretical concepts and a better appreciation and lasting impression of the business problems of today. My approach can be exam-oriented (solving past exam papers) or knowledge-based and will be tailored according to the students' needs. The advantage I have is that I am retired and am available 24 X 7.
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